
Experience authentic Japan in comfort and style beyond the crowds.
Awayuki Travel is a boutique travel agency and destination management company (DMC) in Japan, specializing in private and bespoke tours.
あわゆき
In Japanese, Awayuki (淡雪) refers to the delicate snowfall of late winter, briefly covering the landscape in a fleeting veil of beauty before melting with the morning sun. Like cherry blossoms drifting in the spring breeze, it embodies tranquility and the beauty of impermanence, those special moments that leave a lasting impression.
At Awayuki, we create journeys inspired by those moments, taking you beyond the usual destinations to the serene towns and villages of Japan, where you can immerse yourself in the art of daily living—exploring traditional crafts, savoring exquisite cuisine, and unwinding in elegant ryokan inns.

Experiences
Thoughtful Travel, Deeper Connections.
Be Amazed. Be Delighted. Be at Peace.
All of our tours and exclusive experiences are private and tailored just for you.
Our clients include private individuals, families, groups of friends, and corporate travelers, from first-time visitors to long-term expatriates and seasoned travelers looking to explore Japan more deeply.
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Natural World
原風景
Wander through breathtaking landscapes, from secluded mountain villages to coastal trails along the Sea of Japan, experiencing the beauty of nature away from the crowds.
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Traditional Crafts
伝統工芸
Step into the world of master artisans, learning time-honored techniques in pottery, kimono weaving, or lacquerware, and create something truly unique.
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Exquisite Food
食文化
Indulge in seasonal kaiseki cuisine, sake tastings with expert brewers, and farm-to-table dining experiences that reveal the true flavors of Japan.